Testimonials
Testimonials
The results of our work through our clients’ own words.
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At a moment in my life when I felt silenced and unsure of what was next, David’s coaching was exactly what I needed. David could see things that weren’t yet in focus for me. His approach of radical clarity and gentle truths - often swinging the pendulum to discomfort - transformed how I show up at work and in life. I went from feeling burnt out to capable, grounded, and the agent of my own life. My voice didn’t just come back, it grew, it matured. It now knows when to roar, and how to unify towards the kind of impact I’m here for.
At the same time David coached me, JukeStrat embedded themselves in our department at LCDP during a pivotal moment. They filled critical gaps and modeled the behaviors we needed to adopt—creating space for reflection and bringing focus to our work. The combination of coaching and partnership restored my belief in what we can do with and through each other and continues to guide me as I lead teams, boards, and partners towards making greater social impact internationally.
Rachel Meyn
Development Director Safe Passage & Founder
La Lombriz
At a moment in my life when I felt silenced and unsure of what was next, David’s coaching was exactly what I needed. David could see things that weren’t yet in focus for me. His approach of radical clarity and gentle truths - often swinging the pendulum to discomfort - transformed how I show up at work and in life. I went from feeling burnt out to capable, grounded, and the agent of my own life. My voice didn’t just come back, it grew, it matured. It now knows when to roar, and how to unify towards the kind of impact I’m here for.
At the same time David coached me, JukeStrat embedded themselves in our department at LCDP during a pivotal moment. They filled critical gaps and modeled the behaviors we needed to adopt—creating space for reflection and bringing focus to our work. The combination of coaching and partnership restored my belief in what we can do with and through each other and continues to guide me as I lead teams, boards, and partners towards making greater social impact internationally.
Rachel Meyn
Development Director Safe Passage & Founder
La Lombriz
Working 1:1 with David has fundamentally shifted how I lead. After a recent session, I walked into an extremely difficult meeting with a completely new sense of clarity and empowerment. Instead of reacting from ego or emotion, I was able to step back, stay objective, and focus entirely on what was best for the organization. I asked better questions, identified problems without blame, and created space for a more honest and productive conversation.
What surprised me most was what happened after the meeting—I didn’t carry negativity with me. I felt calmer, more grounded, and more present. For the first time, I understood the difference between being ‘nice’ and being truly kind, which, as a leader, requires honesty and courage to do difficult things. I realized that failure is simply an opportunity to fix what isn’t working, and success is the natural outcome of doing that work. That shift alone has been transformative.
Hong Kong-based serial entrepreneur
Working 1:1 with David has fundamentally shifted how I lead. After a recent session, I walked into an extremely difficult meeting with a completely new sense of clarity and empowerment. Instead of reacting from ego or emotion, I was able to step back, stay objective, and focus entirely on what was best for the organization. I asked better questions, identified problems without blame, and created space for a more honest and productive conversation.
What surprised me most was what happened after the meeting—I didn’t carry negativity with me. I felt calmer, more grounded, and more present. For the first time, I understood the difference between being ‘nice’ and being truly kind, which, as a leader, requires honesty and courage to do difficult things. I realized that failure is simply an opportunity to fix what isn’t working, and success is the natural outcome of doing that work. That shift alone has been transformative.
Hong Kong-based serial entrepreneur
Working with David can be life-changing – it was for me! When our coaching sessions began, I was contemplating a major promotion within my organization. Through a series of conversations, David took time to learn about me, my values and goals, and helped reframe my circumstances at the time. I earned the promotion and David guided me through a salary renegotiation that resulted in a 12% income increase.
His insights continued to guide me as both my organization and I evolved. David’s deep questions and incisive observations helped me understand how to live my values and find the abundance I felt I lacked. Even after our sessions ended, David’s process continued to guide me. Over time, I saw that I would be happier outside the organization. Applying what I learned with David, I secured a better position with another company. Now I am happier, more fulfilled and more productive than ever…
David’s process is neither easy nor cursory, but it can be richly rewarding, both within work life and outside of it. At a time when I felt trapped, David helped me realize the freedom I always had. He saw the potential in me that I couldn’t. Anyone seeking a life change, or to reset their own perspectives would be well-served to enlist his services.
Charles Morrison
Senior Court Reporter
Heritage Reporting Corporation
Working with David can be life-changing – it was for me! When our coaching sessions began, I was contemplating a major promotion within my organization. Through a series of conversations, David took time to learn about me, my values and goals, and helped reframe my circumstances at the time. I earned the promotion and David guided me through a salary renegotiation that resulted in a 12% income increase.
His insights continued to guide me as both my organization and I evolved. David’s deep questions and incisive observations helped me understand how to live my values and find the abundance I felt I lacked. Even after our sessions ended, David’s process continued to guide me. Over time, I saw that I would be happier outside the organization. Applying what I learned with David, I secured a better position with another company. Now I am happier, more fulfilled and more productive than ever…
David’s process is neither easy nor cursory, but it can be richly rewarding, both within work life and outside of it. At a time when I felt trapped, David helped me realize the freedom I always had. He saw the potential in me that I couldn’t. Anyone seeking a life change, or to reset their own perspectives would be well-served to enlist his services.
Charles Morrison
Senior Court Reporter
Heritage Reporting Corporation
Like many organizations, we put our people first. But, as the leader, I’ve struggled with how to measure the happiness and well-being of my entire team—from entry level staff to the C-Suite. Our team found the Organizational Pulse Check to be a transformational tool that provides quantitative insights and concrete recommendations. We now have visibility into our team’s experience and we can reliably measure our progress as we create an exceptional workplace culture.
Jim Estill
Order of Canada Recipient, CEO and President
Danby Appliances
Like many organizations, we put our people first. But, as the leader, I’ve struggled with how to measure the happiness and well-being of my entire team—from entry level staff to the C-Suite. Our team found the Organizational Pulse Check to be a transformational tool that provides quantitative insights and concrete recommendations. We now have visibility into our team’s experience and we can reliably measure our progress as we create an exceptional workplace culture.
Jim Estill
Order of Canada Recipient, CEO and President
Danby Appliances
Before working with David and Jukestrat, I was doing well professionally, but internally I was carrying a lot more weight than I needed to. I second-guessed decisions, over-prepared for senior conversations, and felt a constant, low-grade pressure to prove myself, even after years of therapy and leadership development.
The real shift came when David helped me see how much of my anxiety was coming from a belief that being capable meant doing more, holding more, and questioning myself less out loud. Once that clicked, my behavior started to change. Their ability to name what is actually driving you, and not let you look away from it, is what makes this work different.
Now, I lead with far more ease. I make decisions without over-explaining, set boundaries without guilt, and trust my judgment in a way I did not before. If you are a senior leader who is successful but quietly exhausted by carrying too much, this coaching is worth it.
Washington, DC-based Fortune 5 Female Executive
Before working with David and Jukestrat, I was doing well professionally, but internally I was carrying a lot more weight than I needed to. I second-guessed decisions, over-prepared for senior conversations, and felt a constant, low-grade pressure to prove myself, even after years of therapy and leadership development.
The real shift came when David helped me see how much of my anxiety was coming from a belief that being capable meant doing more, holding more, and questioning myself less out loud. Once that clicked, my behavior started to change. Their ability to name what is actually driving you, and not let you look away from it, is what makes this work different.
Now, I lead with far more ease. I make decisions without over-explaining, set boundaries without guilt, and trust my judgment in a way I did not before. If you are a senior leader who is successful but quietly exhausted by carrying too much, this coaching is worth it.
Washington, DC-based Fortune 5 Female Executive
I worked closely with David Taffet and the Jukestrat team during a critical growth period from 2021 - 2024 when the company needed to build sustainable growth and secure Series A funding. David played a critical role in helping me and the company transform our leadership style to drive growth and achieve our fundraising goals.
As a leadership development organization, we had access to many top notch coaches. Not knowing David beforehand, I was, at first, hesitant to work with him as opposed to a known-entity. At the beginning of our engagement, I was acting as a VP of Sales and Marketing for the organization, but saw many areas outside of my domain needing transformation for the company to succeed.
With David’s expert guidance, we built a road map for broadening my impact, which led to my becoming President/COO.
David’s unique ability to quickly identify a person’s strengths and blind spots makes him different from any other coach I’ve worked with. He identified issues that were causing me anxiety and creating roadblocks. David instilled in me an ethos that everything happens “with and through people,” helping me build the courage and momentum to promote key talent from within the organization, eliminate obstacles that were poisonous to future growth and effectively manage my relationships with internal and external stakeholders. Unlike any coach I’ve ever worked with, David was not afraid to call me out on recurring, unconscious behaviors that were impeding my personal and professional growth. This helped me see a new path forward.
He also got directly involved in helping negotiate and secure our first 6 figure deal. This helped set us on the path for future large, revenue-generating deals that we needed in order to raise Series A funding.
Every step of the way, David helped me achieve critical outcomes, such as:
Growing into my new role as President/COO
Navigating the development and deployment of a Go to Market plan that helped us increase revenues 3 fold during a two year period
Hiring new talent and redirecting current talent into roles that better suited them and helped us meet growth objectives
Aligning our entire executive team on a communication strategy that enabled us to raise a Series A $15M round
David was an invaluable partner as we navigated uncertainty, executed major transitions, and successfully negotiated our Series A funding.
John Topping
Board Member and Executive Advisor
New Level Work
I worked closely with David Taffet and the Jukestrat team during a critical growth period from 2021 - 2024 when the company needed to build sustainable growth and secure Series A funding. David played a critical role in helping me and the company transform our leadership style to drive growth and achieve our fundraising goals.
As a leadership development organization, we had access to many top notch coaches. Not knowing David beforehand, I was, at first, hesitant to work with him as opposed to a known-entity. At the beginning of our engagement, I was acting as a VP of Sales and Marketing for the organization, but saw many areas outside of my domain needing transformation for the company to succeed.
With David’s expert guidance, we built a road map for broadening my impact, which led to my becoming President/COO.
David’s unique ability to quickly identify a person’s strengths and blind spots makes him different from any other coach I’ve worked with. He identified issues that were causing me anxiety and creating roadblocks. David instilled in me an ethos that everything happens “with and through people,” helping me build the courage and momentum to promote key talent from within the organization, eliminate obstacles that were poisonous to future growth and effectively manage my relationships with internal and external stakeholders. Unlike any coach I’ve ever worked with, David was not afraid to call me out on recurring, unconscious behaviors that were impeding my personal and professional growth. This helped me see a new path forward.
He also got directly involved in helping negotiate and secure our first 6 figure deal. This helped set us on the path for future large, revenue-generating deals that we needed in order to raise Series A funding.
Every step of the way, David helped me achieve critical outcomes, such as:
Growing into my new role as President/COO
Navigating the development and deployment of a Go to Market plan that helped us increase revenues 3 fold during a two year period
Hiring new talent and redirecting current talent into roles that better suited them and helped us meet growth objectives
Aligning our entire executive team on a communication strategy that enabled us to raise a Series A $15M round
David was an invaluable partner as we navigated uncertainty, executed major transitions, and successfully negotiated our Series A funding.
John Topping
Board Member and Executive Advisor
New Level Work
David’s guidance and coaching brought me back to being the person I wanted to be. He has helped me through so much and enabled me to see things more clearly, both professionally and personally. I guess you can teach an old dog new tricks.
David’s coaching and mentorship turned me into the Leader I wanted to be.
Before working with David, I had become a leader who was stuck in my ways, difficult to work with, and demanding. While I thought that I was perceived as a hard working, no nonsense, “gets things done” executive, I was actually perceived as a workplace bully.
I was blessed to have David Taffet come into my life. He is one of those singular people that have a dramatic and transformational impact on you. Working with David and getting his support, guidance and coaching, allowed me to become the leader and person I always wanted to be.
As a result of David’s coaching, positive outcomes have cascaded through both my professional and personal lives. He has an absolutely incredible way of connecting with people, cutting through the noise, simplifying the complex and helping people absorb insights for real and lasting change.
I would highly recommend David for anyone who is looking for a coach for themselves or for their team. He will help you become your best, and you will enjoy the journey.
Mike Schulz
President
Arctic SnowPlows
David’s guidance and coaching brought me back to being the person I wanted to be. He has helped me through so much and enabled me to see things more clearly, both professionally and personally. I guess you can teach an old dog new tricks.
David’s coaching and mentorship turned me into the Leader I wanted to be.
Before working with David, I had become a leader who was stuck in my ways, difficult to work with, and demanding. While I thought that I was perceived as a hard working, no nonsense, “gets things done” executive, I was actually perceived as a workplace bully.
I was blessed to have David Taffet come into my life. He is one of those singular people that have a dramatic and transformational impact on you. Working with David and getting his support, guidance and coaching, allowed me to become the leader and person I always wanted to be.
As a result of David’s coaching, positive outcomes have cascaded through both my professional and personal lives. He has an absolutely incredible way of connecting with people, cutting through the noise, simplifying the complex and helping people absorb insights for real and lasting change.
I would highly recommend David for anyone who is looking for a coach for themselves or for their team. He will help you become your best, and you will enjoy the journey.
Mike Schulz
President
Arctic SnowPlows
